Every person—and every traumatization, every fear, every painful encounter—plugged into Noonlight will more than likely ultimately be flattened into an individual bucket of “people who downloaded” this particular application, and that bucket is supposed to be a blip on the list of remaining portion of the targetable information points drifting through the digital advertising ecosystem.

Every person—and every traumatization, every fear, every painful encounter—plugged into Noonlight will more than likely ultimately be flattened into an individual bucket of “people who downloaded” this particular application, and …